Link Brings Good Page Rank at Google?

A website with good page rank is important because the chances of the website being crawled by search engine tends to be higher. The websites list in the front page of the search engine thus receive more web visitors from search engines and other directories online. To increase the page rank of the websites, link exchange is popular for some webmasters. Link popularity score is the quantity and quality of relevant backlinks and outlinks a website has. Search engines normally rate and rank the website by the link popularity. Backlinks are the incoming links to the websites and outlinks are the outgoing links to other websites.

Many webmasters engage in link exchange activities to increase the link popularity. Link exchange activities like link farm, link exchange directory and link exchange management software help to increase the link popularity score of a website. Many link exchange activities increase the quantity of links but not the quality of links. Some webmasters stuffing their website with as many links as possible. However, not all links are created equal. The relevancy of the content for their neighboring webpages have been ignored. Google will label the irrelevant links that webmasters generated from link farm as spam and the site will be penalized. Google analyze website contents as well as analyze the content of neighboring websites. This is to ensure the results returned are the most relevant to a user's query. Google does not like link farm because normally they link unrelated websites together with irrelevant information. Quality links are important for a good page rank. Therefore webmasters should take into consideration good linking strategies when increase the link popularity score. Examples of good linking strategies are maintain coherent theme, include the links in page content, have quality inbound and outbound links and avoid automated link generators. For a web page to appear on top of search engine, good content with SEO writing is necessary.