What The Exactly is Link Building?

How can you increase traffic to your website? There are many ways to do this, but link building is one of the most effective, maybe even THE most effective.

So then what is internet link building?

Basically, it hinges on the idea of creating what are called BACKLINKS. This term is used to denote any links TO your website FROM another website. These can be very useful to you in a variety of ways. First, they can give you a lot of free traffic, particularly if the backlink is from a website that itself has a lot of visitors. Secondly, the search engines tend to take more notice of sites that have a number in inbound links across the internet. There are other benefits but these two are the principal ones, at least from the point of view of making money online.

That's fine, but how can you get people to put links to your website?

Well, you can't simply ask someone to put a link to you on their site can you? The answer to that, strange though it may seem, is that you sometimes can do just that. Ask! It is amazing how many of us do not adopt this very simple and often effective action. So ask a website owner to exchange links with you. What have you got to lose? If they say no, or ignore you, you are still where you were before. But they might just say yes.

Another way is to browse through the websites or blogs written by other people, and if you find an article or piece that interests you and comments are enabled, leave a comment. Make sure to include a link to your site or your site url as a signature. This is a widely acceptable practice, and would not be considered to be spamming, as long as you do not try to put too many links in your comment.

A third way is to write articles on your own blog that are interesting enough for a few people to notice, who then may well link to you. Incidentally, do not be afraid to be controversial. We have found that a strongly held opinion can actually cause others to link to your site, since your opinion will provoke discussion. Even people who oppose you will link to your site. This is a good illustration of the old saying, there is no such thing as bad publicity.

The fourth way I want to look at here is perhaps the most powerful, and that is what is known as article marketing. If you look around, you will find many sites now that accept articles for free publication, and allow you to include a backlink to your site. These free article websites generate very high traffic volumes, so if your article is accepted by them, your article and your link will be seen by a lot of readers.

These sites have certain minimum standards of acceptability for an article, but you do not have to be a great writer. You should find that if you have something to say, and you can express it in reasonably good, grammatical language, your article will be accepted. The traffic to your website will follow.

Finally, one thing to remember above all. The above techniques require PATIENCE. Do not expect instant success from them, as many have done and failed as a result. It may take a little time for the traffic to build when you try these methods, but when it does come, it will be solid traffic.